Impressum là gì


The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many website owners around the world must disclose their identities and contact information in an impressum.Bạn đang xem: What is impressum là gì, how bởi i showroom an impressum to my facebook page

Read on lớn find out what an impressum is, whether or not you need one, and how to create an impressum for Facebook.

Bạn đang xem: Impressum là gì

Table of Contents

What Is an Impressum?

An impressum is a statement of ownership and authorship of content, which is legally required lớn be put on published online và print truyền thông in German-speaking countries. For businesses with an online presence, an impressum means disclosing the liên hệ information of the trang web or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “to impress or to engrave.” The closest English equivalents to lớn “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According lớn the German Telemedia Act, you need an impressum if you operate a commercial website (including business social media pages) in Germany, Austria, or Switzerland, regardless of whether you have a .de domain or not.

An impressum is similar khổng lồ a business’s privacy policy. However, privacy policies are more extensive và required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According to lớn the Telemedia Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressContact information (e.g., phone number, e-mail address)Business registration information (including register name & registration number)VAT ID number or trade registry number if applicable

Impressum và Facebook

Many businesses have their own websites as well as social media pages. Facebook added a feature that allows users to lớn create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s tương tác information và legal identification numbers. Facebook allows users to input đầu vào up to 2,000 characters for their impressum, after which the text is shortened, & a liên kết to the complete impressum is added.

Facebook’s Pages, Groups, and sự kiện Policies require page administrators lớn obey all applicable laws & regulations. This means if you’re subject to lớn the Telemedia Act, Facebook requires you to lớn include an impressum on your page.

Impressum Facebook Examples

There are different ways to write and present an impressum for your Facebook page. The following Facebook impressum examples vary in wording & formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, tương tác information, business register name và number, & VAT ID. They provide additional contact information và resources for users who want to lớn find out more about their fuel consumption data.


An impressum can contain additional information about your business, as long as you’ve included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID & mailing address.


Birkenstock’s Facebook About Page features their business description & impressum. Although they have a relatively short impressum, they provide the required business and contact information.


You can vary the length of your impressum và the order of information as long as the required information is presented.



Impressum are also referred khổng lồ as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum to lớn your website’s full imprint or impressum page for your users’ convenience.

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How to showroom an Impressum on Your Facebook Page

Here’s how to add an impressum to lớn your Facebook page:

Click Pages in the left menu of your News Feed.Go to your Page & click Edit Page Info.Scroll down khổng lồ the More section và enter your business information in the Impressum field.Click Save Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Check out the impressum samples below to get ideas of how lớn format your impressum.

Swarovski — Online cửa hàng Impressum

Swarovski’s imprint has all the required elements of an impressum, including business and tương tác information for their Switzerland office. They also provide liên hệ information for their US office for US users.


It’s a good practice for multinational companies with English websites khổng lồ post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English website, because they also operate in Switzerland, as seen in the example.

ABB Group — trang web Impressum

Engineering firm ABB’s impressum specifies that their trang web is owned by the ABB company, and provides company details including the CEO’s name, business address, contact information, and business registration information.


Follow this example by identifying who manages or owns your website. If your website is maintained by a third-party organization, include their liên hệ information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum và disclaimer page features liability & privacy disclaimers in addition to their impressum. They also provide information about the third-party organization that developed their website.

Like in the example, you can choose to lớn include your impressum in your disclaimer, or simply provide a links to the impressum page if it’s too long.

Next Steps

Now that we’ve walked through what an impressum is and how to lớn create one, let’s revisit what you need to know about impressum:

An impressum is a statement of ownership và authorship.An impressum helps combat spam & disinformation by holding creators responsible for their content.An impressum is legally required for commercial sites operating in Germany, Austria và Switzerland.A standard impressum text includes names of the business/website owner, business liên hệ information, and any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or đánh giá the Telemedia Act for detailed descriptions of the requirements.

When writing your impressum, you can draw inspiration from impressum examples.

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Finally, display your impressum in conspicuous places on your website or Facebook page khổng lồ comply with German laws.